The action-adventure sci-fi series Primeval is returning for a fifth series on 24 May. As part of ITV's co-financing deal with BBC America, ProSieben and UKTV, the digital channel Watch will get the world premiere, with ITV1 repeating series 5 as a terrestrial premiere in early-2012. Watch will also be showing series 4 from 3 April @7pm, just prior to premiering brand new episodes.
It's a rather unique situation, isn't it! Doctor Who will also be splitting its series in half this year (the first seven episode airing from 23 April, followed by the remaining 6 in the autumn), but viewers will always find it on BBC1. In Primeval's case, I wonder how many ITV1 fans will be unaware new episode of Primeval are being broadcast on Watch this summer. I guess it depends on how much marketing Watch give the show's return, but I assume they'll be pushing this quite strongly. It's almost definitely going to be a ratings winner for them.
There's no word on BBC America's schedule. Primeval premiered on the same day in America earlier this year, before slipping to being a few weeks behind the UK, so will they have a similar arrangement with Watch? Or, worst case scenario, will BBCA viewers stay tethered to ITV1's broadcast, and consequently have to wait until next year?
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